How to Develop a Communications Playbook for Your Church

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This article was originally published by Church Marketing Sucks & Courageous Storytellers, where I also did a video interview with Mark MacDonald. Check them out! (You will need a Courageous Storytellers subscription to watch the video… but it’s just so totally worth it!)

Let me tell you a story. When I started my job at First MB Church four years ago, the church didn’t have an official communication request process. If a staff member wanted to advertise a retreat, a sweet old congregation member had a prayer request for her ailing Mini Schnauzer, or the pastor decided his Sunday sermon warranted a special handout on Friday morning (Can I get an amen?), our admin did her best to squeeze everything into the bulletin.

Our bulletin, by the way, was an 11-by-17-inch piece of paper folded into thirds. That equates to 374 square inches of utter chaos. And, please, don’t get me started on the barrage of clip art posters, the clunky (outdated) website, or the kids ministry volunteers’ insistence on using Comic Sansfor everything.

It was a dark, dark time in my church’s history. But let me be clear: It wasn’t anyone’s fault. Our staff members and volunteers were really good, but busy, people who were super passionate about their thing. No one on staff had the authority or the time, though, to control the pandemonium. As a consequence, everyone did their best to keep everyone else happy.

Sound familiar? If it doesn’t and you work in church communications? Count your lucky stars, my friend, and may the odds be ever in your favor. (Cue Hunger Games music.)

Read the rest of the article here.

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